4 Uniquely Designed High-Fashion
Retail Destinations

These amazing fashion boutiques have captured the essence, the story and the vision of the brand and offer much more than an average shopping experience.

#1 The House Of Dior, Seoul​

Christian Dior’s Flagship store in Seoul, South Korea, is the work of French architect Christian de Portzamprac and Peter Marino who designed the interior. The high fashion boutique is situated inside a six storey building shaped in Dior’s haute couture silhouette.

The interior decor features wood, leathers, lacquers, sensual weaves and innovative melanges, accentuating the feminine character and Dior’s signature style. The focal point of the interior is the curving staircase envisioned as an unfurling ribbon that guides shoppers to the upper level to reveal the newest women’s and men’s departments.

Apart from the fashion house, the House of Dior includes an exhibition place and a Dior Café situated on the top floor. The Café is run by a famous Pastry Chef Pierre Hermé who has developed an exclusive menu for the House.



#2 Armani Flagship Store, Milan

Designed by Giorgio Armani himself and his team of architects, the focus was to keep the historic geometrical features of the building and to lead it into the interior as well.

The store spreads over 1,082 square meters and 3 floors. Sales area covers 1000 square meters with ground floor dedicated to women’s clothing, menswear on first, with separate fragrance and accessories departments within, and areas for made-to-measure and pret-a-porter gowns. The complete store was customised and furnished with the latest designs from the new Armani Casa collection.

  A grand elliptical staircase is definitely the heart and the highlight of the space. The essence of Armani’s refined luxury is captured in this custom made a high-impact design in metal with platinum-finish steps in extra-white onyx. Every room is customised, flooring made of marble and onyx, matching the printed silk lining on the walls shifting in colour from petrol blue, silver, dark green to ivory.




#3 Hermes Flagship Store, Hong Kong

Hermès flagship store located in the heart of Central Hong Kong, at the street corner of Landmark Prince’s building,  spans across three floors on more than 836 000 m2.         

 As the biggest store among forty Hermes stores in Hong Kong, China and Taiwan, it features all products that Hermès has to offer; from silk items, leather goods and jewellery, to furniture,  and a private lounge for made-to-measure customers. 

The building features a captivating facade in brand’s signature colour, forming a big, vibrant orange box to the backdrop of the concrete jungle. Designed and built by the Parisian architecture agency RDAI under the artistic direction of Denis Montel, the building design draws its stylistic influences from local architecture. Inspired by bamboo scaffolding construction techniques, the copper-coloured anodised aluminium façade asserts the rhythm and verticality of bamboo.



#4 Gucci Garden, Florence

Alessandro Michele, Creative director for Gucci, is a mastermind behind this unique project that blends fashion, interior design and gastronomy within one vibrant conceptual experience. For this venture, Michele has redesigned the historic Palazzo della Mercanzia in Florence, which dates back to 1337.

Gucci Garden houses a fashion boutique with one-of-a-kind products, a museum, archives area, phantasmagorical souvenir shop, and a bookstore.

The concept also includes a unique dining experience which is the first gastronomy venture for Gucci. Gucci Osteria da Massimo Bottura is headed by triple-starred Michelin chef Massimo Bottura.

With Gucci Garden, Alessandro Michele wanted to pay homage to Florence, the brand’s birthplace.







Even after her untimely and unforeseen death in 2016, Dame Zaha Hadid continues to live in her legacy, and because of the immense impact she had, we still feel her presence in the world of architecture and design. As a female in the industry, Hadid’s achievements are as impressive and as monumental as the effect of her buildings; she never allowed to be defined by ethnicity or gender, but solely by her visions.

Zaha Hadid was born in Baghdad, Iraq, where she studied maths before moving to London to study architecture at the Architectural Association School of Architecture. She started her practice in 1980.

In 2004, she was the first female to receive the prestigious Pritzker Architecture Prize since its 1979 inception. Two years in a row, in 2010 and 2011, she was awarded UK’s most prestigious architectural award, the Stirling Prize. In 2012 she was honoured by receiving a title of Dame by the Queen for her services in architecture. She is the first and the only woman to be awarded the Royal Gold Medal from the Royal Institute of British Architects which was also approved by the Queen.

She was known as the “Queen of the curve” for her fluid and dramatic designs that have provoked both admiration and controversy. She introduced new shapes to modern architecture, shapes that formed new expressions and spoke a new language in architecture.

Her most significant finished projects include the aquatic centre for the London 2012 Olympics, the Guangzhou Opera House in China, the Michigan State University’s Broad Art Museum in the US, and Heydar Aliyev Center, Baku, Azerbaijan.

Many of her projects are still under construction, including three Australian projects.

“I don't think that architecture is only about shelter, is only about a very simple enclosure. It should be able to excite you, to calm you, to make you think.”
Zaha Hadid

Australian Projects

Grace on Coronation, Brisbane

An ambitious development, Grace on Coronation is the trio of skyscrapers that will span over a 1.5-hectare riverfront site, including 7,300 square metres of public park space, just four kilometres from Brisbane CBD. Three champagne flute- looking towers will altogether accommodate 555 units. The development’s site also accommodates one of Brisbane’s oldest residential buildings dating from the 1860s – a listed single-storey house called Middenbury–which will be preserved as part of the new development.


Mayfair Residential Tower, Melbourne

A Melbourne project, the Mayfair, is a 19-storey tower that will be located on St Kilda Road, which links the district of St Kilda with the CBD. The proposed luxurious residential tower will replace the former Victoria Police headquarters. Hadid’s recognisable curves create a fluid façade that continues to the interior architecture of the building. The tower will accommodate 158 residences together with a communal roof terrace with two swimming pools overlooking a nearby lake  



Mandarin Oriental, Melbourne

 Another Melbourne project, which will rise at an attractive CBD location, is designed in the form of four stacked blocks. The exterior of the tower will be clad with a filigree facade system that forms a colonnade at ground level. The cladding will also have a sunblocking role. Each block will house a different function, distinguished by three large elevated terraces s. The tower will hold 196 guest suites, and 148 apartments with all the following amenities such are an indoor pool, spas, restaurants and bars. It is expected for the tower to open in 2023 and will be occupied by the Mandarin Oriental hotel group.





Bjarke Ingels

He is just in the early forties, and he already owns the status of one of the most inventive architects of today, leaving a remarkable imprint on the world’s greatest building site, The New York City. To put this into perspective, Frank Gehry, was 78 when his first New York project was completed.

His company Bjarke Ingels Group, known as BIG, founded in 2005 in Copenhagen, Denmark, now works from two offices, one in Copenhagen, and one in New York, employs around 400 people and runs projects all over the world. Despite the fact, that Bjarke himself could not register as an architect in the U.S., as his education,  from both Barcelona’s Tecnica Superior d’Arquitectura and the Royal Danish Academy of fine arts in Copenhagen, was not acknowledged by authorities, his is redesigning New York’s skyline, thanks to BIG’s partners.

BIG’s first completed and most compelling New York project is a tetrahedral residential building, a compound of a typical Manhattan skyscraper and the European perimeter block, enclosing a large rectangular courtyard. VIA 57 WEST is shaped around the courtyard in a way to allow views of the Hudson River from mostly all apartments, and its striking silhouette has an immense impact on New York’s skyline.  VIA 57 WEST is listed in Metropolis Magazine’s ‘Best Architecture Projects of the 21st Century

Via 57 West, New York (Source:

BIG’s other New York projects include a 65 -storey office tower named Spiral, a part of Hudson Yards apartment development on Manhattan’s West side distinguished by planted terraces spiraling and cascading the glass skyscraper and extending green areas of the High Lane Park.

76 11 Avenue,  or Eleven, consists of two mixed-use twisting towers situated in Chelsea neighbourhood and when completed will join an impressive crowd, as the developments in this area carry signatures of Zaha Hadid, Renzo Piano, and Jean Nouvel.

The second tallest tower in the Two World Trade Center is inspired by a stack of staggered boxes. Bjarke Ingels Group ousted the original architect of this project, Foster+ Partners.

Just some of BIG’s other significant work includes Google campus in California, Lego House in Denmark, and Singapore’s tallest building  (collaboration with Carlo Ratti Associates) that will feature vertical gardens and an indoor oasis. 

Two Worlds Trade Center, New York (
Via 57 West, New York (

Hedonistic Sustainability

Ingels is a visionary and a nonconformist; he insists on pursuing the uphill route of his visions. Driven by curiosity, he finds the incitement in the perplexity of dealing with the clashing forces and digs deeper to discover new solutions to old questions.

Always emphasising sustainable development and sociological concepts in his designs, he likes to point out that the purpose of his work is not the architecture itself, but the quality of life achieved with the architecture as the platform. The goal is the architecture that is inviting, responds to people’s needs,  inspire them, and allow them to evolve.

Ingels advocates hedonistic sustainability, the term that explains the quality of life that is improved by sustainable development, instead of being partly sacrificed with it.

 One of the best examples of hedonistic sustainability is BIG’s power plant project in Copenhagen that generates energy from waste and doubles as a ski slope and a recreation park.


Ski Slope Power Plant, Copenhagen, Denmark (

BIG & JPE Design Studio in the Competition for Adelaide Contemporary


Bjarke Ingels Group and Adelaide’s JPE Design Studio are one of the six shortlisted teams with architect’s lead in the International Competition for Adelaide Contemporary; a new landmark on Adelaide’s historical North Terrace Boulevard. Adelaide Contemporary will combine a contemporary art gallery with a public

sculpture park and meeting place. The initiative will be a focus for the city’s cultural energies and create an accessible community meeting place, integrating art, education, nature and people.

We are looking forward to seeing the winner of the competition in early June (2018), hoping too see BIG’s first project in Australia.

Lego house, Billund, Denmark (