4 Uniquely Designed High-Fashion
Retail Destinations

These amazing fashion boutiques have captured the essence, the story and the vision of the brand and offer much more than an average shopping experience.

#1 The House Of Dior, Seoul

Christian Dior’s Flagship store in Seoul, South Korea, is the work of French architect Christian de Portzamprac and Peter Marino who designed the interior. The high fashion boutique is situated inside a six storey building shaped in Dior’s haute couture silhouette.

The interior decor features wood, leathers, lacquers, sensual weaves and innovative melanges, accentuating the feminine character and Dior’s signature style. The focal point of the interior is the curving staircase envisioned as an unfurling ribbon that guides shoppers to the upper level to reveal the newest women’s and men’s departments.

Apart from the fashion house, the House of Dior includes an exhibition place and a Dior Café situated on the top floor. The Café is run by a famous Pastry Chef Pierre Hermé who has developed an exclusive menu for the House.

#2 Armani Flagship Store, Milan

Designed by Giorgio Armani himself and his team of architects, the focus was to keep the historic geometrical features of the building and to lead it into the interior as well.

The store spreads over 1,082 square meters and 3 floors. Sales area covers 1000 square meters with ground floor dedicated to women’s clothing, menswear on first, with separate fragrance and accessories departments within, and areas for made-to-measure and pret-a-porter gowns. The complete store was customised and furnished with the latest designs from the new Armani Casa collection.

A grand elliptical staircase is definitely the heart and the highlight of the space. The essence of Armani’s refined luxury is captured in this custom made a high-impact design in metal with platinum-finish steps in extra-white onyx. Every room is customised, flooring made of marble and onyx, matching the printed silk lining on the walls shifting in colour from petrol blue, silver, dark green to ivory.

#3 Hermes Flagship Store, Hong Kong

Hermès flagship store located in the heart of Central Hong Kong, at the street corner of Landmark Prince’s building, spans across three floors on more than 836 000 m².

As the biggest store among forty Hermes stores in Hong Kong, China and Taiwan, it features all products that Hermès has to offer; from silk items, leather goods and jewellery, to furniture, and a private lounge for made-to-measure customers.

The building features a captivating facade in brand’s signature colour, forming a big, vibrant orange box to the backdrop of the concrete jungle. Designed and built by the Parisian architecture agency RDAI under the artistic direction of Denis Montel, the building design draws its stylistic influences from local architecture. Inspired by bamboo scaffolding construction techniques, the copper-coloured anodised aluminium façade asserts the rhythm and verticality of bamboo.

#4 Gucci Garden, Florence

Alessandro Michele, Creative director for Gucci, is a mastermind behind this unique project that blends fashion, interior design and gastronomy within one vibrant conceptual experience. For this venture, Michele has redesigned the historic Palazzo della Mercanzia in Florence, which dates back to 1337.

Gucci Garden houses a fashion boutique with one-of-a-kind products, a museum, archives area, phantasmagorical souvenir shop, and a bookstore.

The concept also includes a unique dining experience which is the first gastronomy venture for Gucci. Gucci Osteria da Massimo Bottura is headed by triple-starred Michelin chef Massimo Bottura.

With Gucci Garden, Alessandro Michele wanted to pay homage to Florence, the brand’s birthplace.