Alessandro Michele, Creative director for Gucci, is a mastermind behind this unique project that blends fashion, interior design and gastronomy within one vibrant conceptual experience. For this venture, Michele has redesigned the historic Palazzo della Mercanzia in Florence, which dates back to 1337.
Gucci Garden houses a fashion boutique with one-of-a-kind products, a museum, archives area, phantasmagorical souvenir shop, and a bookstore.
The concept also includes a unique dining experience which is the first gastronomy venture for Gucci. Gucci Osteria da Massimo Bottura is headed by triple-starred Michelin chef Massimo Bottura.
With Gucci Garden, Alessandro Michele wanted to pay homage to Florence, the brand’s birthplace.